Client

Kraft Pictures

Project

Web Illustration

Role

Illustration, Visual Concept

Production Company

Web Illustration

I created a series of illustrations for the website of Kraft Pictures, a video production company.
The project focused on developing visual elements that complement the brand identity and digital presence of the company

Briefing

The aim was to create illustrations showing different work situations within a video production company — such as filming, photography, color grading and post production.
They needed to fit naturally into the website design and subtly reflect the company’s visual identity.

Execution

The illustrations were created specifically for digital use and adapted for responsive web layouts.
They help structure the content and add visual interest without distracting from the information.

Visual Approach

Influenced by editorial illustration and simple graphic design, the visuals use clear compositions and a color palette inspired by the company’s corporate colors.
The aim was to create friendly and recognizable imagery that adds character to the website.

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